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'The Sideways Effect:' How A Wine-Obsessed Film Reshaped The Industry

July 05, 2017 ・0 comments

'The Sideways Effect:' How A Wine-Obsessed Film Reshaped The Industry
The 2004 movie about an obsessive wine snob helped boost California's pinot noir production by 170 percent. And to this day sales of merlot, memorably bashed in the film, never quite recovered.

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