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Cheerios just lost its bid to trademark the color yellow

August 29, 2017 ・0 comments


Cheerios just lost its bid to trademark the color yellow
In an Aug 22 ruling, judge Anthony R. Masiello explained that the 76-year old brand can’t have exclusive claims to the color because all sorts of breakfast items also use it in their packaging.

August 29, 2017 at 01:45PM
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